About ARKAD Plus
Institutional understanding. International perspective. Practical impact.
ARKAD Plus is an independent advisory and institutional intelligence practice supporting organizations that need a clearer understanding of their performance, people, activities and strategic priorities. We work with diplomatic missions, international organizations, development institutions and institutional partners to examine challenges, gather relevant evidence and develop practical recommendations.
Our work is built around a simple principle: better decisions begin with a better understanding of the situation.
Approach
Why ARKAD Plus exists
Our mission
Our values
Clarity
We seek to make complex situations easier to understand and decisions easier to assess.
Accountability
We value transparent methods, responsible handling of information and recommendations grounded in evidence.
Impact
We focus on findings and actions that can contribute to meaningful institutional improvement.
Excellence
Combining expertise across international trade, business development and market development allow us to excel both locally and internationally.
Our philosophy
We do not believe that every institution needs more reporting. We believe institutions need the right evidence to understand their situation and determine what should happen next.
That means asking difficult questions, examining assumptions, listening to relevant perspectives and distinguishing between what is known, what is indicated and what still needs to be investigated.
- What we know
- What we think we know
- What the evidence suggests
- What we still need to investigate
We know how to make research useful and readable.
Leadership
Safaa Nasseh
Founder & Managing Director
Safaa Nasseh has more than a decade of experience across international trade, business development, market development, communications and professional training.
Her professional experience includes work within international trade and investment environments, including the UK and Indian diplomatic trade ecosystem. She has advised companies, supported business-development initiatives, organised B2B programmes and worked with professionals and organisations across different markets.
Her academic and professional background includes a Master’s degree from Sorbonne University, Paris, and an Erasmus programme in Germany.
- Ambitious, Bold & Creative Award — UK Department for International Trade (2021)
- Award in Trade Finance — The Institute of Export & International Trade (2021)
- Trade Policy & Negotiations Faculty practitioner workshops — UK FCDO (2021)
- Speaker at trade, investment and entrepreneurship events
Experience
More than 12 years of experience in trade, investment and business development. Over 1,500 companies advised through professional and trade-related activities. More than 30 B2B events and programmes. Over 1,640 professionals trained, online and in person. And 5 awards, including recognition from the UK Department for International Trade.
Client perspectives
In their words.
Safaa Nasseh brings together all the skills, knowledge, qualities and human values that make projects go from ambition to entrepreneurial reality in a country like Morocco. […] I seriously recommend that you seek her assistance.
Patrick Louis R.
Retired Executive
Renault Group
I had the pleasure of working with Safaa at ARKAD Plus. She is extremely knowledgeable, professional and passionate about her work. If you are looking for support and advice, I would heartily recommend the company!
Munir M.
CEO
M2R Education
As their client, I can only recommend ARKAD Plus services. Safaa Nasseh is a true professional.
Pavol K.
Partner
Meeting Safaa and working with her is a great opportunity when you want to develop your business. Her great professionalism and her responsiveness allow her to move forward efficiently and quickly.
Helene R.
CEO
HR Santé
Safaa is an outstanding professional. She has excellent marketing and communication skills, a very good command of English and French, and is result-oriented. She handles all given assignments meticulously!
Tarun D.
Executive Director
SGEP Council
Start a conversation
Clarity. Accountability. Impact.
Tell us about the decision in front of you.