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Institutional Intelligence. Strategic Advisory. Sustainable Impact.

[email protected]

Casablanca, Morocco

Tangier waterfront and medina at dusk, where Europe meets Africa

Clarity. Accountability. Impact.

Stronger Institutions. Informed Decisions. Sustainable Impact.

ARKAD Plus supports diplomatic missions, international organizations and development institutions through institutional intelligence, strategic advisory and tailored assessment services.


We help institutions understand their performance, listen to their people and stakeholders, identify opportunities for improvement, and translate strategic objectives into practical action.


Who we work with

Diplomatic missions, international organizations, development institutions, international NGOs and institutional partners.

What we deliver

EIndependent perspectives, actionable insights and practical recommendations to support better institutional decisions.

Where

Internationally, through tailored research, advisory and capacity-building engagements.

01 — THE INSTITUTIONAL CHALLENGE

A clearer perspective on institutional performance.

Institutions operate in complex environments. Their objectives, programmes, people and partnerships must remain aligned while expectations and operating conditions continue to evolve.

Yet important questions are not always easy to answer:

  1. Are institutional activities delivering the intended results?
  2. Are internal processes supporting strategic priorities?
  3. How do employees experience the working environment?
  4. Are stakeholders sufficiently engaged and informed?
  5. Where are the gaps between institutional objectives and actual implementation?
  6. What should be improved, strengthened or prioritised?

ARKAD Plus helps institutions investigate these questions through structured assessment, evidence gathering and strategic analysis.

The objective is not simply to produce another report. It is to provide a clearer basis for decisions and improvement.

Discuss Your Institutional Priorities

03 — WHO WE SUPPORT

Different institutional mandates. A shared need for reliable evidence.

ARKAD Plus works with organizations whose responsibilities involve institutional performance, international cooperation, programme delivery and stakeholder engagement.

Our intended client groups include:

Every engagement is adapted to the client's mandate, operating context and requirements.

All industries

04 — Why ARKAD Plus

International perspective. Structured investigation. Practical recommendations.

We believe institutional decisions deserve more than assumptions or routine reporting.

01

An evidence-led approach

We structure each assignment around clear questions, relevant information and findings that can support decisions.

02

Understanding people and institutions

We consider institutional objectives alongside organizational realities, workforce perspectives and stakeholder experiences.

03

International experience

Our background across international trade, investment, business development and diplomatic trade environments informs our understanding of cross-border institutional work.

04

Tailored methodologies

We do not force every assignment into a standard package. Scope, methods and deliverables are defined according to the institution's needs.

05

Action-oriented findings

We aim to translate evidence into clear conclusions, recommendations and realistic next steps.

06

Professional integrity and confidentiality

We approach assignments with discretion, transparent methodologies and respect for the confidentiality of information and participants.

05 — How we work

From institutional questions to actionable recommendations.

  1. 01

    Understand the mandate

    We clarify the institutional context, objectives, scope and decisions the assignment needs to inform.

  2. 02

    Define the assessment framework

    We agree on the questions, methodology, stakeholders, information requirements and expected deliverables.

  3. 03

    Gather evidence

    Depending on the assignment, we combine document review, interviews, surveys, consultations, desk research and other appropriate methods.

  4. 04

    Analyse and interpret

    We identify patterns, gaps, strengths and areas requiring attention, distinguishing evidence from assumptions and limitations.

  5. 05

    Present recommendations

    We deliver structured findings and practical recommendations aligned with the agreed scope.

  6. 06

    Support implementation

    Where requested, we provide follow-up advisory, workshops, training or periodic institutional reviews.

06 — Experience

More than 12 years of experience in trade, investment and business development. Over 1,500 companies advised through professional and trade-related activities. More than 30 B2B events and programmes. Over 1,640 professionals trained, online and in person. And 5 awards, including recognition from the UK Department for International Trade.

Ambitious, Bold and Creative Award from the UK Department for International Trade, awarded to Safaa Nasseh
Ambitious, Bold & Creative Award — UK Department for International Trade, UK–Africa Fintech Summit, 2021
Institute of Export and International Trade Award in Trade Finance, awarded to Safaa Nasseh
Award in Trade Finance — The Institute of Export & International Trade, 2021
RISE 2.0 Africa winner certificate awarded to Safaa Nasseh
RISE 2.0 Africa winner — DIT Africa Regional Trade Plan Workshop, 2021
Trade Policy and Negotiations Faculty certificate of completion awarded to Safaa Nasseh
Trade Policy & Negotiations Faculty — Certificate of completion, UK Foreign, Commonwealth & Development Office, 2021
Safaa Nasseh, Founder and Managing Director of ARKAD Plus

07 — Leadership

Safaa Nasseh

Founder & Managing Director

Safaa Nasseh brings more than a decade of experience across international trade, business development, communications, market development and professional training.

Her professional background includes work within international trade and investment environments, including the UK and Indian diplomatic trade ecosystem. She has supported business-development initiatives, coordinated B2B programmes, advised companies and delivered training to professionals and organizations.

At ARKAD Plus, she brings this experience into institutional intelligence and advisory work, with an emphasis on understanding organizational realities, engaging stakeholders and translating evidence into practical recommendations.

  • Master’s degree, Sorbonne University, Paris · Erasmus programme, Germany
  • Recognised by the UK Department for International Trade
  • Speaker, trainer and commentator on markets and international business

08 — Client perspectives

In their words.

Safaa Nasseh brings together all the skills, knowledge, qualities and human values that make projects go from ambition to entrepreneurial reality in a country like Morocco. […] I seriously recommend that you seek her assistance.

Patrick Louis R.

Retired Executive

Renault Group

I had the pleasure of working with Safaa at ARKAD Plus. She is extremely knowledgeable, professional and passionate about her work. If you are looking for support and advice, I would heartily recommend the company!

Munir M.

CEO

M2R Education

As their client, I can only recommend ARKAD Plus services. Safaa Nasseh is a true professional.

Pavol K.

Partner

Start a conversation

Better institutional decisions begin with a clearer understanding.

Whether you are reviewing institutional performance, seeking to understand employee perspectives, assessing a programme or strengthening sustainability practices, ARKAD Plus can help you define the questions and identify the evidence needed.