KNOW THE MARKET BEFORE YOU BET ON IT

Market Intelligence. Consumer Insights. Commercial Clarity.

Market intelligence and consumer insights for companies that need to know what is really happening in their market.

Discuss your Business Question

BEFORE

Launching a product.
Changing your price.
Entering a new segment.
Investing in expansion.
Choosing a distributor.
Redesigning your positioning.
Committing a significant commercial budget.

There may be questions that your existing data cannot answer.

That's where we come in.

Our Expertise

We combine market research, consumer insights, competitive intelligence and field investigation to give businesses the evidence they need to make better commercial decisions.

MARKET INTELLIGENCE

Understand the market before you move.

Market structure, competitors, pricing, distribution, trends, opportunities, barriers and commercial dynamics.

[Explore Market Intelligence]

CONSUMER INSIGHTS

Understand the people behind the purchase.

Consumer behaviour, perceptions, preferences, purchasing drivers, brand perception, price sensitivity and unmet needs.

[Explore Consumer Insights]

FIELD INTELLIGENCE

See what is actually happening on the ground.

Retail audits, mystery shopping, competitor checks, price monitoring, availability checks and customer-experience investigation.

[Explore Field Intelligence]

MARKET DEVELOPMENT

Turn knowledge into commercial action.

Market-entry strategy, route-to-market, partner identification, B2B development and selected commercial-development support.

[Explore Market Development]

FMCG

Consumer markets move differently from industrial markets.

A product can have strong awareness and weak conversion.

A brand can be well known but poorly perceived.

A competitive price can still fail.

A product can be available—but invisible.

And what consumers say they want is not always what they buy.

We help FMCG and consumer-facing businesses investigate these dynamics.


OUR APPROACH

01 — DEFINE THE DECISION

What are you trying to decide?

02 — IDENTIFY THE UNKNOWNS

What information could materially change that decision?

03 — INVESTIGATE

We gather evidence through the most appropriate combination of research methods.

04 — INTERPRET

We identify patterns, implications and areas requiring attention.

05 — TRANSLATE INTO ACTION

You leave with a clearer understanding of what the evidence means for your business.

Your market is already giving you signals.

We help you read them.

sTART A CONVERSATION

Testimonials

Testimonials

As we love to overdeliver, we create satisfied clients who love to speak about their experience with us. 
Safaa played a key role in the ground-breaking British education mission to Morocco in 2019, before she had formally started her employment at the Consulate General

Chris F.

UK Consul General
UK Gov
I highly recommend ARKAD Plus for coaching and online marketing. Safaa and her company helped and guided us grow from a sole trader business to a limited company in the months we worked with ARKAD. Her knowledge of her field and dedication to results is second to none. She is easy to work with, always available to answer questions, and her communication is excellent. I couldn't be happier with the outcome of our collaboration and am I excited to watch ARKAD grow as 'the go to' business for bespoke coaching and online marketing. keep up the great work Safaa and ARKAD, and continued success to your clients.

Ken. B

CEO
Buckley Fine Art Ltd. T/A The Gallery Kinsale
Meeting Safaa and working with her is a great opportunity when you want to develop your business Her great professionalism, her responsiveness allow her to move forward efficiently and quickly. And additional strong point: her help to communicate on the activity of the company on social networks and via the Internet is rare and of great value

Helene R.

CEO
HR Santé
Safaa is an outstanding professional with great people skills. Whilst totally focussed on the task in hand Safaa also has the ability to bring fun and a brightness to the workplace. It has been an enjoyable experience to work together.

Nick P.

Director Of External Relations.
Ellesmere College
As their client, I can only recommend ARKAD PLUS services. Safaa Nasseh is a true professional.

Pavol K.

Partner
Thanks for the the professional work, ARKAD Plus are a great resource for entrepreneurs wanting to take their business to the next level.

Nasser Al H.

Partner
AlWishah
Great team and have extensive knowledge in business set ups and bilateral trade. Safaa was very helpful in helping us what we needed in Morocco in terms of legal works and all documentation. Great work and keep it up !

Kashsh M.

Partner
Had good communications with Safaa. Very professional.

Neil P.

CEO
The Tellus Group

FAQ's

FAQ's

Here's a list of frequently asked questions to help you navigate and find answers to common queries. 

Feel free to ask us any question that is not answered in this category at [email protected]

To get started with our services, simply reach out to us through the contact form on our website, you can provide the information at your disposal, then we will schedule an initial consultation to discuss your needs in detail. Based on our discussion, we will provide a tailored proposal outlining our recommended approach, timeline, and pricing. Once you approve the proposal, we can begin working together to achieve your objectives.

Although we are sector-agnostic, given that some of our services do not require sector specification, our experts are in the following sectors, but not limited to: retail, food & beverages, pharma and healthcare, manufacturing, construction, real estate, tourism & hospitality, renewable energies, electricity, maritime, finance and services.

You can, however, consult with us in case you would like to discuss your project regardless of its sector.

We bring several benefits: we research the market for you and we vet our experts from our knowledge of the market and our network when government officials are needed. We save you time and resources by providing objective and unbiased perspectives, by bringing in-depth knowledge and expertise, and offering useful information that can prevent you from spending invaluable time before realizing you were heading towards a dead-end : we make sure your projects are on track and can increase chances of being accepted/admitted by authorities. Overall, we can help you tackle challenges, improve efficiency, and drive strategic growth by doing the right thing.

 

Yes, we make our case studies public by also protecting the identity of our clients. Some of them leave reviews and recommendations on our Google page and Linkedin profile respectively, which you can verify by visiting our public pages. (ARKAD Plus on Google, and Safaa Nasseh on LinkedIn).

We offer services aimed at your growth and international expansion to Africa via Morocco. We tailor our offer to your specific needs to ensure that you fulfill your objectives based on the milestones we mutually agreed on.

The cost of our services depends on several factors, such as the scope of the project, the level of expertise required, the expected duration, and the resources needed. We provide transparent pricing and work with you to develop customized proposals that align with your specific requirements and budget.

Yes, we offer ongoing support after the engagement. We believe in building long-term partnerships with our clients. Depending on your needs, we can provide follow-up sessions, training programs, mentoring, or periodic check-ins to ensure the successful implementation and sustainability of the solutions we offered.

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