We believe better decisions start with better questions.
They suffer from not knowing which information matters.
Our work is designed to close that gap.
Approach
Commercial perspective
We investigate them through the lens of a business decision.
On-the-ground intelligence
Consumer understanding
International perspective
Safaa Nasseh
Her professional experience includes work connected to international trade and investment environments, including the UK and Indian diplomatic trade ecosystem.
She has advised companies, supported business-development initiatives, organized B2B programmes and worked with professionals and organizations across different markets.
Her academic and professional background includes a Master's degree from Sorbonne University, Paris, and an Erasmus in Germany.
Experience
12+ years
5 awards
1,500+
30+
1,640+
Consumer research
Our philosophy
We believe businesses need the right evidence for the decision in front of them.
Testing what appears obvious.
Looking for contradictions.
And distinguishing between:
What we know.
What we think we know.
What the evidence suggests.
What we still need to investigate.
That's how intelligence becomes useful.
We are here to help you understand what the market is telling you.
FAQ's
FAQ's
Yes.
You do not need to arrive with a perfectly defined methodology.
Yes—but recommendations are grounded in the evidence collected.
Our objective is not to manufacture certainty.
It is to distinguish between what the evidence supports, what requires caution and what should be investigated further.
Where appropriate, raw or underlying research data can form part of the agreed deliverables.
This is defined during the project scope.
To get started with our services, simply reach out to us through the contact form on our website, you can provide the information at your disposal, then we will schedule an initial consultation to discuss your needs in detail. Based on our discussion, we will provide a tailored proposal outlining our recommended approach, timeline, and pricing. Once you approve the proposal, we can begin working together to achieve your objectives.
There is no universal timeline.
A focused field investigation can be relatively rapid, while a large consumer study or comprehensive market assessment requires more planning and execution.
We establish the methodology and timeline before beginning.
- Eliminate Strategic Dead-Ends: We provide objective, unbiased market insights that catch systemic flaws early. This prevents your team from burning invaluable time and capital on projects heading toward a dead-end.
- Accelerate Regulatory Approvals: By leveraging our deep market knowledge and an elite, heavily vetted network of industry experts and government officials, we ensure your projects are structured for compliance. This drastically increases your admission and acceptance rates with authorities.
- Maximize Efficiency & Growth: We handle the complex heavy lifting of continuous market scanning, saving your internal resources while providing the predictive foresight you need to outmaneuver competitors and scale securely.
Yes, we make our case studies public by also protecting the identity of our clients. Some of them leave reviews and recommendations on our Google page and Linkedin profile respectively, which you can verify by visiting our public pages. (ARKAD Plus on Google, and Safaa Nasseh on LinkedIn).
Pricing depends on the research question, scope, methodology, sample requirements, geography, timeline and resources required.
We provide a tailored proposal after understanding the project.
Yes.
Projects can be conducted for international companies remotely, with local research and fieldwork where required.
Yes.
Projects can be designed around particular cities, regions, channels, customer segments or other geographic criteria where appropriate.
Yes.
Mystery shopping is one of the field-intelligence methodologies we can use to investigate customer experience and commercial execution.
Yes.
Competitive intelligence can include competitor mapping, pricing, products, positioning, distribution, retail presence, customer experience and other relevant dimensions. Within the limit of what is ethically permissible.