What happens when you investigate the question properly?
Selected market intelligence and consumer research projects.
Our work often begins with uncertainty.
A company is considering a launch.
A category isn't performing as expected.
A competitor is gaining ground.
A market looks attractive but the evidence is incomplete.
A client wants to understand what consumers really think.
We investigate the question, identify the relevant evidence and translate the findings into commercial implications.
A company is considering a launch.
A category isn't performing as expected.
A competitor is gaining ground.
A market looks attractive but the evidence is incomplete.
A client wants to understand what consumers really think.
We investigate the question, identify the relevant evidence and translate the findings into commercial implications.
Case Studies
Selected cases
Although we don't reveal the identity of our clients, we want to let you explore how our solutions were applied in specific cases, while we keep in mind that every client's needs are unique, and so is how we tailor our offer.
FMCG
Understanding a consumer-products category
The question
How is the category structured, who are the major competitors and what factors influence consumer choice?
Research
Market research, competitor analysis, retail investigation and consumer intelligence.
Output
A clearer picture of category dynamics, competitive positioning and areas requiring commercial attention.
The question
How is the category structured, who are the major competitors and what factors influence consumer choice?
Research
Market research, competitor analysis, retail investigation and consumer intelligence.
Output
A clearer picture of category dynamics, competitive positioning and areas requiring commercial attention.
Retail
Understanding the reality beyond reported performance
The question
How does the customer experience compare across relevant competitors and locations?
Research
Mystery shopping, field observation, pricing and competitor checks.
Output
Evidence of customer-experience patterns and competitive differences.
The question
How does the customer experience compare across relevant competitors and locations?
Research
Mystery shopping, field observation, pricing and competitor checks.
Output
Evidence of customer-experience patterns and competitive differences.
Consumer Research
Understanding purchasing drivers
The question
What actually influences consumers when choosing between competing products?
Research
Targeted consumer research and qualitative investigation.
Output
A structured understanding of purchase drivers, barriers and perceptions.
The question
What actually influences consumers when choosing between competing products?
Research
Targeted consumer research and qualitative investigation.
Output
A structured understanding of purchase drivers, barriers and perceptions.
Market Entry
Testing the commercial opportunity
The question
Is there sufficient evidence to justify further investment in a new market?
Research
Market structure, competition, demand, pricing, channels and commercial barriers.
Output
An evidence base for determining the next stage of the market-entry process.
The question
Is there sufficient evidence to justify further investment in a new market?
Research
Market structure, competition, demand, pricing, channels and commercial barriers.
Output
An evidence base for determining the next stage of the market-entry process.
Confidentiality comes first.
Some projects cannot be disclosed publicly.
Where necessary, we anonymize clients, sectors, data and commercial details.
The quality of the investigation matters more than the name on the case study.
Discuss Your QuestionWhere necessary, we anonymize clients, sectors, data and commercial details.
The quality of the investigation matters more than the name on the case study.